Just like the name suggests, Google AdSense is an ad-serving program that places ads that “make sense”. Confused? It’s actually quite simple. The ads are placed based on relevant content and assumptions about who might be interested in that particular topic or content.

AdSense basically forms part of Contextual Marketing. In other words, on a website about online games, you will have an Online Bingo site ad, as well as an Online Poker ad. Get the drift? It basically comes down to placing ads on websites that would interest the same kind of reader.

So in essence, Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way items are grouped together in a store. And what’s really great about AdSense is the fact that it goes so much deeper than just the home page of a site. These easy-to-read, text-based ads can be placed and targeted on any page level, article level etc., which means the ads will always match the material they are appearing with, and thus appeal to the interest of the reader at any given moment.

So what’s in it for you as an Online Bingo Affiliate? That’s the easy part! Every time a visitor to your Online Bingo site clicks on one of these ads, you make money. And the better the ads are targeted, the more clicks you get, and the more money you make!

Google AdSense: Making an Online Bingo Affiliate’s life just a little easier!