The primary reason why Online Bingo Affiliates might balk at the idea of using pay-per-click, or paid search, is exactly that - you have to pay for it.

And with so many other ways of Internet marketing that is not going to cost you anything (except your time), is there really space for a (potentially costly) pay-per-click Online Bingo campaign?

Recap: What is a pay-per-click campaign?

While there are many others, the top pay-per-click search engines are still Google and Yahoo. What these search engines do is they allow people to bid on keywords that relate to their sites, products and offers. In other words, the more you’re willing to pay, the higher up your ad will be on search result pages, right at the top or along the right-hand side where the paid ads are situated.

When you bid for a keyword or keyword phrase, you need to submit the wording for your ad (you have a limited amount of characters), as well as the keywords you’re targeting. You also need to decide how much you’re willing to spend on every click.

Capping your pay-per-click campaign

If you’re new to paid search, or you’ve got a limited budget, it is a smart idea to cap your Online Bingo pay-per-click campaign. Since you’re paying every time your ad is clicked on from a search page, this prevents your whole budget being depleted within one day by click-crazy searchers and also prevents click fraud, where competitors purposely click on rival ads, depleting their budget and effective taking them out of the paid search race.

When you cap your campaign, you specify how many times an hour, a day or a week your ad can be clicked on. Once that cap has been reached, searchers can click no more.

Online Bingo paid search wording

When writing your pay per click ad, bear in mind that it is not always the staggeringly clever and witty ads that work. When it comes to this type of campaign, simpler is better. Ask yourself what would make someone who loves Online Bingo click on your ad. Take interesting angles, put your ads out there and track how they’re doing. If they don’t do well, rewrite and try again. Try a different approach, ask a question or provide an answer. The key here is to tweak and tweak until it works.

After all, if you’re going to spend money on your Online Bingo campaign, you want to spend it on something that works.

Ready to take on the world as a Vritue Online Bingo Affiliate? Click here now!

We are all in the Online Bingo Affiliate industry to make money. Preferably lots of it. And to make buckets full of money, you need to become a master at online marketing.

Effective marketing has the power to propel even the most mediocre product or service into success orbit. And since Virtue Affiliates have exceptional Online Bingo sites, products and offers, a successful marketing campaign almost guarantees success.

The fact of the matter is that you need to spend at least 90% of your time on marketing if you’re going to turn a profit. Building your Online Bingo site, writing content for it, answering emails and doing your books do not physically bring in money - only advertising does.

When you break it down into simplistic terms, there are really only 2 types of advertising - the type you pay for, and the type you get for free. And both should form part of your Online Bingo advertising strategy.
There are many “free advertising”

Every Online Bingo Affiliate understands the relevance and importance of search engine rankings. One way of increasing your site’s rankings is by building one-way links to your site. One-way links are different to reciprocal links, as there is no link from your site back to the site where the link came from.
This makes it harder to obtain. Back links require the most amount of hard work to obtain, but they’re infinitely valuable and sought after by Online Bingo Affiliates.

How to obtain back links
The best type of one-way link is from the content of another site or blog that is related to Online Bingo. In other words, your site or blog is mentioned in the copy of another site that is relative to yours. This is achieved by posting valuable and relevant Online Bingo content on your site. Other people will view you as an expert on the topic, and quote you in their articles and create links to your site. You can even go as far as asking to be mentioned in a blog, in return for content or links on some of your other sites (should you have any).

Other methods you can use when you build one-way links to your Online Bingo site or blog are article directories, Online Bingo directories, social bookmarking and blog commenting. All four of these methods can get you lots of back links and in time they will end up helping your site or blog rank well. The methods above won’t have a sudden impact on your search rankings, but as they start to age your rankings will start to improve – bringing you more potential Online Bingo players and increasing your revenue.

Find out more about Virtue Affiliates or sign up now!

I once heard someone say that domain names are a bit like parents with new born babies. They all believe that their little bundle of joy is the most beautiful baby in the world, while the rest of us just see a wrinkled, screaming face that looks suspiciously like… well… all the other babies.

The same thing happens when you think you’ve found the ultimate Online Bingo domain name for sale. You fall in love with it. You picture the millions you’re going to make with it. But then you wonder why it hasn’t been scooped up yet… Let me tell you why. It has been lying there gathering dust because no one in their right mind will ever think to search for that, let alone take the time to type it into a search box.

Take, for instance, a domain name like o-n-l-i-n-e-b-i-n-g-o.com. Sure, people will type onlinebingo.com into their browser, but definitely not with all the hyphens. So maybe it’s worth it for SEO purposes? Wrong again. Domains with hyphens in them are simply not worth the money you’re going to pay for them, no matter how many sought-after Online Bingo keywords it might contain.

Another phenomenon is domain names with the “www” as part of the domain, for instance wwwonlinebingo.com. Seriously, who is going to type in http://www.wwwonlinebingo.com?

People are more web savvy than ever, and only a fool would bargain on an error like that to build their Online Bingo Affiliate business.

Online Bingo Affiliates are often told that the money lies in the The Email List. But what to do if you don’t have a list, or even a clue how to build and maintain one?

The first step towards building a killer Online Bingo email marketing list is capturing people’s email addresses. This is easier than you probably think.

The best way to capture email addresses is by creating an opt-in form. All you need to do is place enough information on your Online Bingo Affiliate site that potential players know what they’re signing up for, without creating too much of an expectation (like promising a newsletter every day)

Now you need to supply your subscribers with useful and interesting information that will keep them reading, and not automatically delete your email. Remember, just because someone doesn’t unsubscribe, doesn’t mean the mail gets read. That’s why you must make sure that your emails are topical and add value to Online Bingo players’ play.

One way of making sure that your email marketing list doesn’t stagnate and eventually die out, is by asking your subscribers to recommend you to their friends. Make it worth their while; add an incentive like free bonus credits or money towards their next game, and tell them to send it on to their friends who might be interested in your offering.

This won’t work if you offer a poor product, since you stand the risk of your subscribers telling their friends to stay away from you, your newsletter and your website. So always make sure that your Online bingo newsletter is interesting and topical – you’ll soon reap the rewards.

It has all been said a million times – Affiliate marketing has seen massive growth over the past couple of years, to the extent that it is now a $6.5 Billion business worldwide. And while this figure is very impressive, what’s even more impressive to Online Bingo Affiliates like yourself is that research has shown that the Affiliate Marketing is expected to explode even more in 2010.

So the bad news is that Affiliate Marketing is going to become a whole lot more competitive over the next couple of years. Which is why it’s a very good idea to get in on the action right now by becoming a Virtue Affiliate. This will give you ample time to build a good reputation, get a solid player base and gain lots of experience.

The really good news is that you’re not likely going to be sitting without a job in the foreseeable future. With today’s global economy going through one of the worst times in history, job security can very seldom be guaranteed. However, history has also shown that the poorer the economy gets, and the more people struggle to cope financially, the more they tend to gamble. Which means that there will always be players to sign up and play, and subsequently earn you a very handsome salary while the rest of your friends fret over job security and retrenchment rumours.

So what are some of the other advantages of being an Online Bingo Affiliate at Virtue Affiliates?

Basically, being an Online Bingo Affiliate is like having your own business, but without the need for start-up capital, inventory, premises or payroll.

No start-up capital needed

The fact that there is no need for start-up capital is a huge plus for any prospective business owner. This eliminates the need for investment partners that have to share in the profits, and also allows you start your Affiliate business without delay.

A lack of inventory

Since there is no need to invest in inventory there is no danger of ordering too much stock or too little, or of stock becoming outdated. This will save you thousands in stock losses.

Non-existent overheads

The saving continues with no need for a physical shop address, warehouse or office rental. In fact, your whole bingo affiliate business can be run from your home. Plus, you don’t need to fork out for a payroll, since there is no need for employees. All the profit you make comes directly to you, and you alone.

More time

Since you’re running your own business from home, there is no time wasted commuting to and from the office. All that time saved can be utilised in a much more lucrative way.

The Affiliate lifestyle

The Affiliate lifestyle is probably one of the main motivators for people to become Bingo Affiliates. The ability to run a business model from anywhere in the world with just a laptop, is the kind of job most home business entrepreneurs aspire to. Frankly, it is the lifestyle most people can only dream of.

So is there a downside to Affiliate Marketing?

With the good comes the bad, but in this case they’re just minor obstacles. One of the obstacles is the solitude of being an Affiliate. It’s not a social job, but it’s a very lucrative one, and you can always socialise with your friends and family during your spare time. After all, you decide how much time and effort you’d like to invest in your business.

Another issue worth mentioning is the fact that you will always live off commission instead of receiving the full profit of the player’s spending. However, if you bring in valuable and loyal players, you’ll receive passive income off their play for a very long time.

Finally, being an Online Bingo Affiliate is not quite as effortless as it may seem. It is a business after all, which means you’ll still have to do proper planning, developing, constant advertisement and promotion, as well as do daily searching for new tools and resources to improve your traffic.

But as all of the successful Online Bingo Affiliates will tell you – it is a job, salary and lifestyle that they will exchange for nothing in the world.

For more information on how to become a Virtue Affiliate, click here.

Press Releases seem to be the dodgy uncle nobody in the Internet Marketing family ever really talks about. And it’s a pity, since a well-written, relevant Online Bingo press release can reach quite a wide and relevant audience.

So how would you go about writing an Online Bingo press release? Michael Bloch from
http://www.tamingthebeast.net offers these format and distribution tips.

What is an Online Bingo press release?

In simplistic terms, a press release is basically a story or event that may interest Online Bingo players or a market segment related to Online Bingo or Online Gambling. The format is a cross between an article and an ad – almost like an informercial. However, it is important to keep too much hype out of it.

Once compiled, the press release is then submitted to media distribution outlets or posted on forums. It is then up to the news services to decide whether they want to run with the story, or not.

What are the benefits of Online Bingo press releases?

Quick coverage:
If your Online Bingo press release is interesting and newsworthy and likely to appeal to readers, then it will most likely be distributed very quickly. Results can be expected as soon as 24 hours of distribution.

Ongoing promotion:
Most press release services archive releases, so it stays on the Net. Search engines may pick up on your release when it is published on other sites, which creates another avenue for people to find you and possibly improve your search engine rankings through link popularity factors.

Credibility:
If a respected Online Bingo media outlet or industry authority picks up your news item and publishes it, you will automatically be viewed as a credible source – which can only help to turn readers into Bingo players.

Extra content for your site:
Every release you create should be saved on your website. It can be included in a separate News page and you can even have ‘Breaking News’ links from your home page. These saved press releases will impress visitors and players and also double up as great search engine fodder.

Online Bingo Press release content

The format and pitch of an Online Bingo news release is very different to your normal website or promotional copy. The big no-no’s are: call-to-actions like, “click here now”, “go play now” or “best bonus offer”, WORDS IN CAPITALS and the unnecessary use of exclamation marks.

Make sure your content always answers the following questions: how, what, when, where and why? Following this guideline will ensure that you don’t leave out essential information, or confuse the reader with incomplete information.

Next up we’ll look at correctly formatting and distributing your Online Bingo press release.

In their latest effort to make the funding of all Online Bingo play even more simple and convenient, online e-wallet provider NETeller have reportedly announced the release of brand new Net+ cards for members.

Online Bingo players have long since discovered the safety and ease of depositing and receiving payments from Online Bingo and Online Gambling websites through this popular online payment method.

According to BingoStreet.com, the new Net+ card from NETeller will be offered in conjunction with MasterCard, and it will be provided as an upgrade option for existing customers as both an online and offline option.

This versatile, pre-paid Net+ card’s Virtual version is designed for use on the internet, which is ideal for Online Bingo players to top up their accounts and take advantage of the many fantastic Online Bingo deposit bonuses available in the Virtue Affiliates brand stable.

The Net+ virtual card works by generating a unique 16-digit card number, and can be used by any online website that accepts MasterCard.

And if you’d like to get your hands on some of your Online Bingo winnings, the standard Net+ prepaid card can be used to access funds within your NETeller account from millions of cash-points or ATM machines.

So with Online Bingo funding and withdrawals becoming increasingly easy and convenient, there are no more excuses to keep you away from your favourite Online Bingo site!